We are in a season of mass media consumption. Super Bowl 50 occurs this Sunday, and is coming off the heels of the most watched Super Bowl (and television event) in American history. The most recent Star Wars release (The Force Awakens) grossed over $1 billion in a record 12 days, and is on pace to become the highest grossing film of all-time.
What explains why so many individuals are drawn to major productions such as these? Surely, there are many factors, which vary across events and people. One often overlooked explanation is the emotion of awe.
Psychologists refer to awe as an intense emotional experience that overwhelms individuals with a sense of vastness or greatness. It often transforms individuals’ sense of what is possible.
Although they can be laced with fear, and thus may evoke an avoidance reaction, experiences of awe invariably also fascinate. People often seek awe experiences, and remember them vividly and powerfully. In fact, an emerging body of psychological research reveals that awe encourages a sense of personal well-being and promotes various prosocial acts.
Historically, the most significant sources of awe have come from religion and nature. However, other people also have the potential to inspire us with their skill in various domains. Furthermore, as technology has become more powerful, new sources of awe have become available, blending virtual reality with human ingenuity.
It is potentially enlightening to recognize how much the emotion of awe is involved with mass media sensations.
